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Demo build · AI Automation

AI Lead Generation and Outreach Autopilot

A scheduled pipeline that finds local businesses city by city, writes them to Google Sheets and sends each one a personalised cold email, written by a language model and sent only during the recipient's business hours.

AI Lead Generation and Outreach Autopilot

The problem

Outbound sales to local businesses is slow manual work: someone searches maps, copies details into a spreadsheet, writes an email per lead and keeps track of who replied. It rarely gets done consistently, and generic templates get ignored.

How it works

  • Area planning. For each city in a queue, a language model proposes the neighbourhoods worth searching and returns them as structured JSON.
  • Lead collection. An open-source Google Maps scraper runs locally in Docker. Results are cleaned into lead fields (name, category, address, phone, website, rating) and enriched with social links from each business's site.
  • Storage and reporting. Leads go into Google Sheets, one tab per country, with a dashboard, sent-email log and activity tabs refreshed on every run. Pipeline state lives in SQLite.
  • Personalised outreach. A language model writes the opener and email for each lead from its details. Sending respects the recipient's local business hours and pauses when bounces rise.
  • Feedback loop. Replies, unsubscribes and bounces are detected over IMAP and written back, so nobody is emailed twice or after opting out.
  • Runs itself. A scheduler fires the pipeline every 15 minutes, with a lock file so runs never overlap.

What it demonstrates

A language model used only at the steps that need judgement (where to search, what to say), with ordinary, testable automation everywhere else: queues, deduplication, rate limits, compliance rules and a human-readable dashboard.

Built with

Python, an LLM API, Playwright, Google Sheets API, Gmail SMTP/IMAP, SQLite, Docker and a system scheduler. The scraping engine is the open-source gosom/google-maps-scraper (MIT).

The build

Type
Demo build
Discipline
AI Automation

Built with

  • Python
  • LLM
  • Google Maps data
  • Google Sheets
  • Gmail
  • Playwright
  • SQLite
  • Scheduling
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